Emerson wanted to look at promoting their industrial grade InSinkErator food waste disposers a few different ways. They are the industry leader and have been for 75 years, so it made sense to position that heritage out front. They also have a line of products that are powerful workhorses that both perform an environmentally responsible service and save money. Furthermore, they are a high tech piece of equipment that is a chef’s best weapon in maintaining a clean kitchen.
Creative Direction / Design / Copywriting
