The goal was to position Country Hen eggs for a home delivery program with Oberweiss Dairy. The message to the consumer was that this was the easiest way, to get the freshest eggs, from the barn door, to their front door. It needed a design that felt contemporary, but with a non-corporate, small farm feel. It’s an all-natural, real food that’s really good for you…and it’s eggs, so, yeah!
Creative Direction / Design / Copywriting
