egocentric.tv is a streaming network created by the Egg Farmer’s of Canada to promote all the goodness that is the humble egg. They had all the knowledge and content they needed to launch a channel, what they needed was to help people understand why the world needed an egg channel, and then some appetizing graphics to entice people to their Roku channel. I wrote and developed presentations to explain the network and then designed irresistible screens to get viewers to click to the channel. I ate a lot of eggs during this project…who can resist eggs!
Creative Direction / Design / Copywriting
