Element was heading in to trade show season with several stories to tell, but still needed a cohesive platform to hold all that diverse information. So we decided it was time to look at the launch in a new light. With a single word to highlight the unique aspect of each product, we developed a campaign that showcased our products while also strengthening the brand. The design was made to be versatile enough to use as both print ads, directory inserts and trade show booth graphics.
Creative Direction / Design / Copywriting
