Getting the gift card message out there can be challenging. So, I try to think of every possible way to push that message, even when it’s not the main message of a media launch. I developed strategies for the client to attach their gifting message whenever possible; at the end of television commercials, radio spots, adding a group gifting option on social media such as Facebook, adding the gifting message to other social media pages such as design and decor. If there is a Home Depot media outlet, as part of the gift card team, I’m always looking for a way to get that message out there.
Creative Direction / Design / Copywriting
